Azure
Artisan
Chocolate.

Trained in Sweden. Crafted in the UAE.
Designed for the world.

Revenue Growth
+165%
YoY, Direct Channel
Gross Margin
56.4%
Up 8.5pp
Investment Ask
410k
AED
Azure artisan chocolate hero
02Founder Story

A craft inherited.
A standard, uncompromised.

From the precision of Swedish engineering to the kitchens of a Nobel Prize chocolatier, azure carries a standard that most brands never even attempt. No shortcuts. No substitutes. Just chocolate made the way it is supposed to be made.

Founder portrait
Origin

Swedish engineering roots

A discipline of precision and process, carried from Stockholm to the kitchen bench. The same rigour that builds machinery now tempers chocolate.

Mentorship

Trained under Kalle Jungstedt

Apprenticed with one of Scandinavia's most decorated chocolatiers, supplier to the Nobel Prize ceremonies and the Swedish Royal Family.

Mastery

Couverture, the proper way

Artisanal couverture chocolate from Belgium's finest chocolate houses. No compound, no shortcuts. The cocoa-butter ratio that defines real chocolate.

Today

An artisan house in the UAE

Operating from a UAE cloud kitchen. No preservatives. No palm oil. No refined sugar. Real cocoa butter, natural flavours, and the same sourcing standards Kalle Jungstedt holds himself to. The Gulf is the first audience, but the standard is global.

03Concept

Less sugar. More chocolate.

A premium product built on natural ingredients, made for a region that demands gifting standards and increasingly values wellness.

01

Natural sweeteners

UAE honey, date powder, and select sugar-free alternatives. Sugar reduced where chocolate is improved.

02

Couverture only

Pure cocoa butter from Belgian houses. No compound chocolate. No vegetable oil substitutes.

03

Built for occasion

Custom flavours, custom shapes, custom packaging. Each order designed for the moment it celebrates.

04

In-house production

From bean-derived couverture to finished box. No outsourcing, no white-label, no compromise.

04Product Range

Three categories.
One standard.

A focused range that covers daily indulgence, corporate gifting, and full bespoke commissions.

01

Artisan Bonbons

Hand-finished couverture bonbons in monthly rotating flavours. Sold by the box, by the dozen, or as a tasting set.

02

Custom Gift Collections

Personalised gifting for weddings, corporate events, and seasonal occasions. Custom flavours, branding, presentation.

03

Chocolate & Baked Goods

Chocolate-led bakery: brownies, cookies, slab bars, dipped specialities. The everyday side of the range.

Artisan bonbon Gift box Brownie Slab bar Packaging
05Audience & Operations

Who buys, and how we make it.

Target audiences

i.

Young professionals & families

UAE residents seeking a daily indulgence with a story. Order through Instagram and WhatsApp.

ii.

Health-conscious consumers

Reduced sugar, natural sweeteners, transparent ingredients. The audience growing fastest in the region.

iii.

Corporates & B2B gifting

Branded gift boxes for client appreciation, employee recognition, and event hospitality. Higher AOV, repeat behaviour.

Operations

70+ sqm
Cloud kitchen
7 days
Per week
300 days
Per year
4 staff
Owner, 2 prod, 1 sales

Production capacity

Home today
3 to 6 kg / day
Year 1
15 to 20 kg / day
Year 2
28 to 38 kg / day
Year 3
45 to 60 kg / day
06Market & Competition

A growing market with room to position.

AED 1.87B → AED 2.94B
2025 to 2032 CAGR 6.6% Premium segment 10.5%

The UAE chocolate market is moving up. The premium tier is growing fastest, and price-per-kilogram dispersion across the field is wide enough to take a deliberate position.

Price per kilogram, AED

Mass Market

Ferrero, Lindt

Industrial-scale couverture. Wide distribution, recognised brand value.

Premium Local

Patchi, Lee Chocolate

Strong gifting presence. Often built on compound chocolate or vegetable-oil blends.

Luxury

Laderach, Mirzam

Bean-to-bar and Swiss heritage. Top-tier pricing, lower accessibility.

Our Position

Azure Artisan

Luxury couverture, accessible pricing. The gap the market has not filled.

07Traction

The numbers move in the right direction.

Revenue YoY
+165%
Direct channel, Jan-May
Avg Order Value
+32%
AED 225 → 298
Gross Margin
+8.5pp
47.9% → 56.4%
Order Velocity
+100%
Orders YoY, same 5-month window
26 orders (2025) to 52 orders (2026)

CUMULATIVE REVENUE, AUG 2025 TO MAY 2026 (AED)

Includes direct orders and popup events. Home-based operation, pre-investment.

Beyond the numbers.

Customer loyalty Repeat orders compounding month over month. The early adopters are returning, and bringing referrals.
Popup events Across multiple events the brand has seen strong walk-in conversion, net margins above 56%, and attendees converting into repeat home customers.
08Go-to-Market

How we reach 14 orders a day.

Three channels working in parallel. Each has its own cost of acquisition, its own margin profile, and its own role in the funnel.

01

Direct & Social

Instagram discovery, WhatsApp ordering. Owned audience, organic growth.

AED 0CAC
56.4%Margin
02

B2B Pipeline

Dedicated field sales representative working corporate and retail accounts.

LowCAC
8 / dayTarget
03

Events & Popups

Monthly cadence at curated venues. Strong walk-in conversion to home customers.

AED 5CAC
MonthlyCadence

Seasonal gifting calendar

Jan
Feb
MarRamadan★
AprEid Fitr★★
May
JunEid Adha★
Jul
Aug
Sep
Oct
NovNat. Day★★
DecYear-end★
Delivery model
  • Direct DM orders: customer-paid cooled courier, AED 50 per order. Zero cost to Azure.
  • Online orders: Klu platform, 5% commission. Customer pays delivery fee.
  • Cloud kitchen trade license unlocks Talabat and Noon listing from Day 1.
Year 1 path: 5→14 orders / day
09Investment Required
AED 410,000

Setup, working capital, and full first-year cost coverage. Engineered conservatively, with a six-month operating buffer.

Setup & working capital

AED 182,600 setup · AED 227,400 buffer
  • Licensing, fit-out & depositsAED 83,450
  • EquipmentAED 99,150
  • One-time setup totalAED 182,600
  • Working capital (6 months)AED 227,400
  • Total askAED 410,000
All cost figures are based on current small-batch purchasing. Bulk procurement at scale typically reduces ingredient costs by 10-15% and packaging by 20-30%, expanding gross margin from 56.4% toward 61-64% by Year 3. Projections remain conservative and use Year 1 cost basis throughout.

Annual operating costs

Fully loaded monthly: AED 68,204
  • Fixed monthly overheadsAED 37,329
  • Variable (ingredients & packaging)AED 30,875
  • Monthly fully loadedAED 68,204
  • AnnualAED 818,448
Equity offer: 30-35% stake at AED 700,000 pre-money valuation. At 4x Year 3 EBITDA exit, investor return is 2.87x (~42% per year) over 3 years. Cloud kitchen trade license also unlocks listing on Talabat, Noon, and Careem from Day 1.
103-Year P&L

From breakeven to compounding profit.

Year 1
AED 849,300
Revenue
Net profit
+AED 30,852
Year 2
AED 1,609,200
Revenue
Net profit
+AED 459,252
Year 3
AED 2,145,600
Revenue
Net profit
+AED 761,652
Projections use Year 1 cost basis throughout. Bulk purchasing economies in Year 2 and 3 will improve actual margins by an estimated 4 to 7 percentage points.
Investment
AED 410k
Monthly Breakeven
Month 5
Year 2 Profit
AED 459,252
Y2 + Y3 ROI
298%
11Year 1 Monthly Cash Flow

Monthly P/L positive from Month 5.

Monthly Breakeven
Month 5
First positive P/L
Year 1 Net Profit
+AED 30,852
Cumulative by Dec
Worst Cumulative Loss
AED 40,116
Reached in Apr, Month 4
WC Safety Margin
+AED 187,284
Buffer remaining at trough

Working capital (AED 227,400) covers 6 months of fixed overhead at AED 37,329 per month. Variable ingredient and packaging costs are order-funded: each order generates revenue before the next production batch is purchased. The AED 68,204 monthly fully-loaded figure includes variable COGS and rises with volume, not with time.

12Next Steps

From conversation to first order.

01

Partnership finalisation

  • Term sheet and shareholders agreement
  • Founder commitments and governance
  • Capital release schedule
02

Launch preparation

  • Trade license and HACCP certification
  • Cloud kitchen fit-out and equipment
  • Staff onboarding and first ingredient run
03

Launch and growth

  • Opening campaign and first orders
  • B2B sales rep activation
  • Monthly drop calendar in motion
  • UAE as springboard for GCC and international expansion from Year 2
Year 3 and beyond: Established dividend business generating AED 761,652 annual profit. Paths forward include: franchise expansion across GCC, Damascus market entry (expansion deck available), or strategic acquisition by a regional hospitality or food distribution group. Investor receives 30-35% of annual profits from Year 2 onwards.
Investment
AED 410k
Monthly Breakeven
Month 5
Year 1 Result
+AED 30,852
Year 2 Profit
AED 459,252
Year 3 Profit
AED 761,652
Y2 + Y3 ROI
298%
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Let’s talk.

Trained in Sweden. Crafted in the UAE.
Designed for the world.

Azure signature product